As you can see in the image above – the site pulls you in with the headline and then offers you spammy click bait articles to the right. Sparta won a Silver Award at the 2019 NYIOOC World Olive Oil Competition. As NCL's executive director, Sally Greenberg, revealed, this was because the companies accused of faking it "made a huge stink." As Flavio Zaramella, president of one of Italys' most distinguished olive oil associations, confessed to The New Yorker: "If there's one defect, it's not extra-virgin olive oil — basta, end of story,". With counterfeit olive oil offering profit margins as high as 700 percent, organized crime has switched from drugs to more lucrative "yellow gold." During the last three decades, this unique product has been produced in the traditional way, with hand picked olives, under the cold extraction method, which protects its health attributes. Unique food gift. Edible gift. We use organic farming methods, without using any chemical fertilizers, spraying or pesticides ensuring top quality. Add to Compare. Glorious moments pass in front of your eyes since the legend of Sparta, Leonidas, paved this land and the time when emperors lived in this place at the Mystras Castle. Olmstead also pays specific attention to harvest date, color, smell, storage method, and quality seals when selecting a high-quality olive oil. A technique used to fake the olive oil could involve deodorizing the cheaper oil to rid the oil of its unique properties, coloring the cheaper oil to mimic the olive oil look, and giving it artificial flavoring to mimic the olive oil taste. The resulting product is difficult to detect via chemical analysis. It is used in numerous diet plans because it is rich in monounsaturated fatty acids, which help with weight loss. £29.99. Ever since, it has offered many moments of enjoyment, taste and health all around the world to its consumers. Why Fake Olive Oil Brands Are Dangerous There are two main dangers of fake olive oil: Free radicals - when olive oil oxidises, free radicals are produced. If they do, the tests only take place once the offending olive oil has already been bottled and sold. Today, deodorized oil accounts for a significant portion of the fake olive oil that ends up on the world's supermarket shelves. Ironically, producers of authentic EVOO have difficulty selling the real deal because ill-informed consumers deem them to be overpriced and unpleasant-tasting. Gaforio JJ, Visioli F, Alarcón-de-la-lastra C, et al. "Virgin" olive oil is extracted from olives by a mechanical process without using chemicals or excessive heat to ensure that it's not altered and that it retains its nutritional value. " Each container of olive oil was stamped with the precise weight and quality of its precious contents along with details about the farm where the olives were pressed, the shipping merchant who imported the oil, and the imperial official who signed off on the veracity of all this info. Unique in Greece, the Museum is located in the heart of Lakonia, one of the leading olive producing regions in our country. Laconiko olive oil is a fourth generation family of olive oil producers whose estate is on the sandy beaches of Southern Peloponnese, just outside Sparta, Greece. Until it reaches your table, a certificated body inspects the entire procedure of cultivation, production and packaging. Due to its value, there was also a flourishing olive oil fraud. Certified Organic Extra Virgin Olive Oil Greek product of superior quality. While making high-quality extra-virgin olive oil is a complex, time-consuming, and expensive process, as Tom Mueller points out, faking it is relatively easy, rapid, and cheap. A healthy diet of natural foods, ABOUT GAEA. Our range of olive oils is crafted for professional chefs and everyday foodies alike, combining our rich heritage as Spain’s oldest olive oil company with a genuine love for sensational food. P.G.I. Ever since, it has offered many moments of enjoyment, taste and health all around the world to its consumers. The Best Wild Olive Oil on the Planet. And the foodies favored the scandal-tainted Bertolli brand, a leading brand in the U.S. Filippo Berio, Mazola, Mezzetta, Newman’s Own, Safeway, and Whole Foods are also selling fake olive oil. There are healthy foods that taste awful and unhealthy foods that taste divine. The Agromafia even has control over supermarket chains, which helps explain why an estimated 50 percent of olive oil in Italian supermarkets is fake. "cold-pressed". Even so, as The Guardian reports, it's the second largest exporter of olive oil after top producer Spain, which dominates 45 percent of the global market (albeit with prices 60 percent cheaper than Italy's). If some retailers turn a blind eye to potentially fraudulent oils so that they can compete for customers with affordable prices, many consumers are only too willing to participate. With a variety of sizes and information available we’re sure you’ll be happy working with us. https://www.trendingus.com/ways-to-spot-fake-olive-oil-product Lakonia is one of 5 regional units in the state of Peloponnese. Read honest and unbiased product reviews from our users. According to MarketWatch, the global olive oil market — whose value in 2020 is $16.6 billion — is predicted to expand by 5.8 percent over the next five years. Forbes cites an investigation into seven reputed Italian olive oil producers — among them Bertolli, Sasso, and Carapelli — that allegedly found all guilty of selling adulterated olive oil as extra virgin "made in Italy." By law, the "extra-virgin" designation can only be given to premium olive oils. Immerse yourself in olive oil's many uses (cooking, fuel, ritual, perfume-making) and check out the magnificent reconstructions of olive presses in the courtyard, ranging from prehistoric to Byzantine. Again, the same title, unknown author, and the source cited deactivated from the web. In 2008, more than 400 Italian police officers conducted an operation called “Operation Golden Oil,” which resulted in 23 arrests and confiscation of 85 farms. Fake olive oil might taste greasy, rancid, flavorless, or just not pleasant. Bio Organic Extra Virgin Olive Oil. Trader Joe's Spanish extra virgin… Such scams often operate at high-tech refineries where EVOO is doctored with deodorized lampante oil (poor quality "lamp oil" made from spoiled olives, which can't be legally sold as food). A characteristic of authentic EVOOs are their bold flavors, often described as "bitter and pungent.". In the mythic Sparta, nature creates a miracle since antiquity. "Olives and olive oil are well-known for their many health benefits, especially for cardiovascular health, but using adulterated olive oil will hardly do your health any favors," writes Dr. Joseph Mercola, an osteopathic physician, wellness expert, and New York Times best-selling author of Effortless Healing. "Anywhere from 60 to 90 percent of the olive oils sold in American grocery stores and restaurants are adulterated with cheap, oxidized, omega-6 vegetable oils, such as sunflower oil or peanut oil, or non-human grade olive oils, which are harmful to health in a number of ways.". Because of this, there's no incentive for retailers to stock authentic EVOO that is more expensive. The problem with lab tests, however, is applying them to all potentially suspect oil. Αρχική / Extra Virgin Olive Oil / Sparta Greek Islands. If olive oil fraud continues unabated today, it may be for the simple reason that the practice of adulterating EVOO has existed since the beginning of time (or at least since the beginning of cooking). Roman writers allude to oil merchants who added lard to their extra virgin olive oil and doctored cheap Spanish oil by adding herbs and roots. As Securing Industry explains, in Italy, the Agromafia has infiltrated every step of the supply chain from farm to table. In fact, it's been estimated that most of the United States' best-selling olive oil brands have been cut with cheaper alternatives, cheapening the $16 billion olive oil industry. How the 14 Fake Olive Oil Bloggers Have Missed the Facts. SPARTA GOLD | Extra Virgin Olive Oil | Tin 5 Litre | Greek Product Sparta Gold is our main exported product, as it is present in the largest supermarket chains and delicatessen stores in the international market. A L’Olivier . The deli owner praised a suspect "Italian extra virgin" oil purchased for $2.37 at a discount store. It purchased 11 popular olive oil brands from major retailers — including Whole Foods, Safeway, and Giant — only to discover that six out of the 11 weren't extra virgin at all. Read our, Report: Evaluation of Extra-Virgin Olive Oil Sold in California, Virgin Olive Oil and Health: Summary of the III International Conference on Virgin Olive Oil and Health Consensus Report, JAEN (Spain) 2018. Ancient Greeks and Romans not only used olive oil in the kitchen, but also as soap, as fuel for lamps, and as a cure for ailments ranging from hair loss to excess sweating. Tom Mueller, who refers to the U.S. as an "oil criminal's dream," cites an FDA official who says the agency prefers to focus on products where there's an obvious public health issue. With increased popularity, we've seen increased demand. For more, read up on the only oatmeal brands a nutritionist will eat. So, if your olive oil will not keep a wick lit (or if it can, but produces a lot of smoke), you can trust that it is fake olive oil. Sparta, Est. Unfortunately, frauds have found a way to capitalize on it. UC Davis Olive Center at the Robert Mondavi Institute. Report: Evaluation of Extra-Virgin Olive Oil Sold in California. Consequently, many brands succeed at selling low-quality oils at high prices because they've convinced the average consumer that's what they want. The quality of the product is vastly inferior to that which is being claimed on the label. If it doesn’t solidify at all, however, it is sure to be a fake oil. Fake Olive Oil: Why Do Olive Oil Labels Mislead Consumers? The Sparta Gold oil has been critically acclaimed by both the International Taste and Quality Institute (iTQi) and the International Institute of Quality, Monde Selection, the latter of which granted it the “Silver Award 2014”. Yet, even so, many consumers easily overcome their well-founded fears. However, as Tom Mueller explained in an NPR interview, unlike wine, taste tests for olive oil are "very, very rarely applied.". It's about the equal of my favorite, Trader Joe's Spanish extra virgin olive oil. It may not even be the brand itself doing the faking, as the supplier could instead be truly at fault. Olive oil fraudsters are also encouraged by the absence of government control over olive oil imports. Ironically, as Mueller underscores, the ancient Romans were seemingly more thorough and efficient in their anti-fraud measures than we are in the 21st century. At the height of their power, Greece's toughest, incorruptible, legendary warriors triumphed over Athens and the rest of Greece in the Peloponnesian Wars (431–404 BC). Olives have high nutritional value: They contain 115–145 calories … Home; Olives; Olives. Always opt for extra-virgin instead of the processed "pure" or "light" oils, and favor dark bottles that protect against light. Spartan Oil in a variety of package options. A 60 Minutes investigation found that authentic additive-free EVOO can sell for $50 a gallon, fake olive oil costs a mere $7 to produce while yielding profit margins three times higher than that of cocaine. You do the math. Organic. Seduced by bargain prices, well-known "reputable" brands, and meaningless industry buzzwords such as "pure," "Italian", and "traditional" (not to mention the folksy illustrations of Tuscan farms and Sicilian presses on the labels), they tamp down their misgivings as they head to the check-out counter. £9.75. 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